Official Business Account (OBA) / BlueTick
- OBA is a verified WhatsApp business number that gets a blue checkmark beside its name.
- Businesses can apply through WhatsApp Manager or API.
- If rejected, you can re-apply after 30 days.
📌 Eligibility Requirements #
- Must follow WhatsApp Business Messaging Policy.
- Business should be active on the WhatsApp Business Platform for 30+ days.
- Business Verification must be completed.
- Display Name Approved.
- Two-Step Verification Enabled.
- Brand must be notable, well-known, and frequently searched.
⭐ Notability Rules #
- Strong presence in trusted news publications (no paid/promotional articles).
- Approval depends on display name + phone number.
- Changing the display name after approval may trigger re-review.
❌ If Request is Denied #
- No immediate appeal available.
- Wait 30 days and apply again.
- You can still update profile photo, email, website, and description anytime.
📝 How to Apply
- Access WhatsApp Manager > Overview, and click the business phone number.
- Two-Step Verification. if it isn’t enabled already.
- Click Submit Request.
- Add up to 5 strong media/news links to prove brand notability.
